As a business owner, you can spend days or weeks diving into the intricate and complex strategies and processes for having a successful digital marketing channel. It's easy to get lost in where to post, what to post, when to email, and on and on.
So what are just a few simple steps you can take to make an immediate impact on your brand? Here are 3 things you can start tomorrow which will have your sales revenues climbing and your brand's fans engaged:
1) Make your social more "social"- The easiest trap to fall into with your social media content is to make it too focused on sales and your offerings. We are comfortable with our products or service, and it's very easy to talk about. It's what we do....every day, all day. So it's natural for brands to want to continually plug our new offerings and talk about promotions, new products, etc. But your brand's fans don't come to social media outlets primarily to be sold to. They want to engage. They want to share in the things that are emotional and the experiences that surround your industry or product. To put that in context, if you're a vacation brand along the coast they want to share in the love for the ocean, see images and videos that make them want to feel the warm sun on their face and the sand between their toes. They want to collectively share in that love for the beach with your brand. And they are perfectly ok with being occasionally "marketed to." But those brands that are seeing thriving engagement and viral growth are those that are connecting with their core on a personal and emotional level. They're seeing their following more as friends who they share a common passion with instead of prospects and customers. If you'd like to understand a little more about this, our blog post HERE will help even more!
2) Leverage your email list- One of the key features of Facebook is the ability to build out customized audiences. They've compiled a massive amount of information about each of us, and that can be used to create ads that are targeted to an insanely refined segment of people. That can be complicated and tricky, but one of the most simple steps to leverage your Facebook ads is to create an audience of your current email subscribers. Facebook allows you to merge your current client list with their platform and send targeted ads to ONLY those people. They are already familiar with your brand and its offerings, and are the most likely to convert. If you have your email list segmented based on past purchases or Newsletter signups, you can even merge those segmented lists into unique audiences and send custom content to each. It's a powerful way to market to your most likely source of new revenues, and one that we have found to be very effective!
3) Reviews = Revenues! Online reviews are one of the most influential pieces in making a purchase decision for most consumers. Recent data shows that 84% of people trust online reviews as much as they trust recommendations from their own friends. It's amazing to consider that......someone my call or not call your business simply based on what someone said online about you. And the vast majority of brands currently have no mapped out strategy for offensively turning online reviews into a revenue booster. How can you be one of the few brands in your niche that is turning online reviews into a secret revenue rocket? Just ask for them!
Studies show that the main reason people fail to leave reviews is because they either forgot, or it seemed to cumbersome. Instead of hoping and praying that good things are said about you online from your clients, set up a system to remind and invite them to the review sites that are most important to your business. Help them along the path and encourage them to help others by telling about their experience. At Stoke, we are so invested in the long-term effectiveness of online review strategy that we've built out an entire knowledge base and solution for this. If you'd like to see more about how we solve this problem and send a massive stream of 5-star reviews to your most important sites, just CLICK HERE.
And for a free and instant REVIEW SCAN of your brands online reputation, just CLICK HERE
We hope that these tips will help you elevate your digital marketing to the next level and boost your sales revenues. One of the most common things we hear from our clients is that they just don't have the time available to learn all of these various social media platforms, their advertising nuances, the back-end software to navigate them, and then to implement a solid strategy. They are so consumed with the day-to-day higher-level tasks that their business faces that they simply don't have the free resources to become an expert in all of those areas. And that's where our value really lies. We help by taking that off of your plate and making the magic happen behind the scenes for you....so you can commit even more time to managing the major sales and marketing tasks and make your profits soar.
We love being the secret weapon of our clients, and one of the most valued pieces in their sales and marketing strategy. We'd love to chat with you and see if your brand may be a great fit to join our roster of clients. Feel free to reach out to us and we can learn more about your brand and how we might help. Just CONTACT US here and we'll be in touch!